Purpose–In this paper, a model of student loyalty with graduate online programs utilizing
relationship marketing theory elements was developed. The relationships between service …

The aim of this study was to investigate the impact of supply chain flexibility on customer
satisfaction. The entire population consisted of managers of drugstores who are directly …

Online banking can provide a reliable service to the customers for which make them happy.
Online banking service is a comparative advantage and can improve relationship with …

The study of e-consumer behavior is getting more attention in e-commerce related literature.
Acknowledging the importance of e-commerce, this study aims to investigate the influence of …

Relationship marketing is attracting, maintaining, and, in multi-service organizations,
enhancing customer relationships. Educational programs and services, like those of …

Online banking is one of the key features of today's world modern banking system. This
system enhances the performance of the banking industry and helps their customers in …

The study presented in this chapter will serve as a basis for the development of a suitable
methodology whose purpose is to evaluate the quality of Local e-Government online …

The main objective of this study was to determine the challenges hindering success of
tourism businesses owned by indigenous entrepreneurs in the tourism industry in Kenya …

The study presented in this article will serve as a basis for the development of a suitable
methodology whose purpose is to evaluate the quality of Local e-Government online …

In today's very competitive business environment, businesses must adapt their strategies in
the sphere of customer management so as to reduce the cost incurred in acquiring new …