Much concern has been raised about the power of political microtargeting to sway voters'
opinions, influence elections, and undermine democracy. Yet little research has directly …

A fifth edition of Campaign Craft prompts me to think about how and why this unique book
has enjoyed such a rich history. Over nearly two decades, the book has been in the hands of …

Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

We provide a comprehensive assessment of the influence of television advertising on United
States election outcomes from 2000–2018. We expand on previous research by including …

Election campaigns are more than simple competitions for votes; they also represent an
opportunity for voters to become politically knowledgeable and engaged. Using a large …

In the debate on minimal media effects and their causes, methodological concerns about
measurement are rarely discussed. We argue that even in state-of-the-art media-effects …

The voters' choices about political parties have many similarities with how they make their
choices about commercial brands. Therefore, political parties are now constantly applying …

The choice to seek out political information is a function both of the individual traits of
consumers and of the supply of news content in particular media markets, but previous …

The 2008 presidential election was historic in many respects. The campaign included the
first African American major-party candidate, and neither candidate was an incumbent …

This article uses detailed, transaction-level data on candidate disbursements and panel
survey data to estimate the effect of candidate spending. Transaction-level data allow me to …