Résumé Le thème de l'expérience s' est constitué en objet de recherche en marketing,
grâce aux efforts investis par de nombreux distributeurs dans la création d'offres …

Experience has emerged as a research topic in marketing, as a result of the efforts many
retailers have made in creating experiential offerings. The academic literature on experience …

Most businesses such as retail business implemented loyalty program to increase their
customer's satisfaction and deter their customer from defecting to their competitors …

This paper aims:(i) to characterize the priorities designed and implemented by grocery
retailers concerning relationship marketing with customers;(ii) to analyse customers' …

This study draws on the relationship quality research domain and the social exchange
theory to propose a multilevel model leading from shopping motive to patronage behaviors …

Trust relates not only to customer trust in individual companies (ie, narrow‐scope trust) but
also to the broader business context in which customer–seller relationships may develop (ie …

Loyalty programmes build attitudinal loyalty towards the loyalty programme, but not
necessarily towards the company brand. This research answers the question,“How do …

Este artículo evalúa en qué medida el compromiso de continuidad del consumidor hacia
una organización modera la relación entre su compromiso afectivo e intención conductual …

Este documento revisa la caracterización de la lealtad de marca, como variable multidi-
mensional del marketing y sus perspectivas para la investigación. Para tal fin, en primer …

This study examines the role of trust in customer–seller relationships before and after the
2008 financial crisis. On the basis of two surveys comprising 1155 and 757 bank customers …