This bibliometric analysis examines the evolution of digital public relations research over a
27-year span and assesses its academic trajectory. This study seeks to clarify 1) the …

This systematic review examined social media research in public relations scholarship in
English language between 2015 and 2020 by analyzing 380 articles from 143 journals …

ABSTRACT Utilizing a full-text 15,926,460-word database of all peer-reviewed articles
published in six public relations journals between 2012 and 2022 (N= 2,675), we employ a …

Relationships are complex, multifaceted, and complicated phenomena, both in practice and
study. Additionally, while research regarding the ways in which religious organizations …

Social network analysis (SNA) has developed as a salient area of research within public
relations, particularly for examining the structure, dynamics, and outcomes of interactions …

Current evidence on philanthropic giving to nonprofit organizations (NPOs) suggests that
NPOs are not successfully cultivating relationships with prospective donors in the millennial …

Despite the undoubted importance of Public Relations (PR) in the sport industry and the
increasing reliance on external PR agencies, the study of the PR agency–client relationship …

Background Apart from the turbulent South African economic environment, small
communication agencies operate in a highly competitive context. Agencies operate in a …

Mediante el análisis de contenido de todos los artículos publicados entre 2000 y 2023 en
tres de las principales revistas del campo de las Relaciones públicas-Public Relations …

Relations Research (JPRR)–se examina la presencia de casos de América Latina en 39
artículos, identificando, entre otras variables, autores, objetivos, temas, afiliación …