Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Purpose–This paper aims to examine the prevalence and trend of experimental research in
hospitality and tourism. Hospitality and tourism researchers have long been encouraged to …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …

Purpose The purpose of this paper is to use the stimulus-organism-response (SOR)
paradigm to understand how the source characteristics of the local and foreign food …

This study used an experimental approach to examine the influence of message framing
and source credibility on potential hotel customers' attitudes, behavioral intentions, attention …

This article identifies important cognitive processes associated with processing narrative ads
(comprehending narratives and generating mental imagery of depictions in the narratives) …

This paper reviews the potential role of co‐occurrence text analysis using ALCESTE, a
computerized text analysis program. Using an illustrative case study from the biometric …

Person–environment fit is a mature construct that has been applied in certain academic
disciplines; however, it has rarely been applied to the tourism industry. This research …

Models used in neoclassical economics assume human behavior to be purely rational. On
the other hand, models adopted in social and behavioral psychology are founded on the …

This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …