This paper provides an analysis of the literature on transnational education to identify the
key challenges and success factors for the sustainable operation of transnational higher …

Optimizing the harvesting and analysis of student data promises to clear the fog surrounding
the key drivers of student success and retention, and provide potential for improved student …

By drawing on social identity and stakeholders' theories, this paper seeks to examine how
universities co-create and manage their brand image and brand reputation through tapping …

Purpose The purpose of this paper is to assess the extent to which the critical relational
variables of university reputation, student trust and student-university identification influence …

Purpose Although the prominence of brand logo for companies is widely acknowledged, a
close examination of the literature reveals lack of empirical research pertaining to effect of …

For educational developers (also called academic or faculty developers) to facilitate change
toward effective teaching and learning practices at any level, they must build trust and …

Although the construct of online engagement has received considerable attention in the
consumer behavior literature, academic research lacks clear conceptualization and rigorous …

The establishment of an international branch campus can impact upon a diverse range of
stakeholders in both home and host countries. Many of the arguments against international …

University branding has increased substantially, due to demands on universities to enrol
greater numbers of students, rising tuition fees, the proliferation of courses, the growing' …

Background: Transition to higher education (HE) confronts undergraduates with a variety of
social and academic challenges. Research on how these challenges are dealt with often …