The strategic marketing of small sports clubs: From fundraising to social entrepreneurship
D Gallagher, A Gilmore, A Stolz - Journal of Strategic Marketing, 2012 - Taylor & Francis
This paper investigates how small sports clubs (SSCs), the foundations for sporting
excellence and significant contributors to the social capital of society in the face of continued …
excellence and significant contributors to the social capital of society in the face of continued …
Changing the sport product: marketing implications for championship rugby league clubs in the United Kingdom
K Mackreth, AJ Bond - Managing Sport and Leisure, 2021 - Taylor & Francis
Purpose: Professional sports teams and leagues operate in a crowded market, thus,
occasionally change league structures to remain competitive in the marketplace. However …
occasionally change league structures to remain competitive in the marketplace. However …
[PDF][PDF] FUNDRAISING IN SMALL SPORTS CLUBS: TOWARDS AN ENTREPRENEURIAL APPROACH
D Gallagher, A Gilmore, A Stolz - at the Marketing … - marketing-entrepreneurship.org
Small Sports Clubs (SSCs) are the basis for excellence in sport and play a crucial role in the
sports development of every country (Coleman 2002, Papadimitriou 2002, Garrett 2004 …
sports development of every country (Coleman 2002, Papadimitriou 2002, Garrett 2004 …