Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …
past, present, and the future state of the theory of customer experience. The main objectives …
Food advertising to children and its effects on diet: review of recent prevalence and impact data
EJ Boyland, R Whalen - Pediatric diabetes, 2015 - Wiley Online Library
In the context of a global obesity epidemic that has led to an unprecedented burden of non‐
communicable disease, the role of food and beverage marketing to children has been …
communicable disease, the role of food and beverage marketing to children has been …
Pengaruh brand ambassador dan brand image terhadap minat beli yang berdampak pada keputusan pembelian
A Purwati, MM Cahyanti - …, 2022 - ejournal.stiesyariahbengkalis.ac.id
Penelitian ini dilakukan bertujuan untuk memperlihatkan pengaruh brand ambassador dan
brand image terhadap minat beli dan dampaknya terhadap keputusan pembelian …
brand image terhadap minat beli dan dampaknya terhadap keputusan pembelian …
Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement
S Chung, H Cho - Psychology & marketing, 2017 - Wiley Online Library
The purpose of this study was to explore the underlying mechanisms through which the use
of social media affects endorser effectiveness. Based on theories related to parasocial …
of social media affects endorser effectiveness. Based on theories related to parasocial …
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
EE Izogo, M Mpinganjira - Journal of Research in Interactive …, 2020 - emerald.com
Purpose Although previous research emphasized the importance of inspiration in
influencing consumer behavior, there is no categorical response to how social-media …
influencing consumer behavior, there is no categorical response to how social-media …
Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
F Liu, J Li, D Mizerski, H Soh - European Journal of Marketing, 2012 - emerald.com
Purpose–This study aims to examine the effects of three self‐congruity constructs: the
brand's personality congruity (BPC), the brand's user imagery congruity and the brand's …
brand's personality congruity (BPC), the brand's user imagery congruity and the brand's …
Impact of sales promotion's benefits on perceived value: does product category moderate the results?
The purpose behind the development of this research article is to assess the impact of sales
promotions benefits on consumer perceived value and examine the moderating effect of …
promotions benefits on consumer perceived value and examine the moderating effect of …
The impact of social media marketing communications on consumer response during the COVID-19: does the brand equity of a university matter?
The main objective of the current study is to investigate the impact of social media marketing
communication on the consumer response to University in UAE during COVID-19. In …
communication on the consumer response to University in UAE during COVID-19. In …
The effectiveness of branded mobile phone apps
Mobile phone applications (“apps”) have generated substantial interest among marketers,
primarily because of their high level of user engagement and the positive impact this …
primarily because of their high level of user engagement and the positive impact this …
Pengaruh Celebrity Endorsement Credibility terhadap Consumer Based Brand Equity dan Brand Credibility sebagai Variabel Intervening pada Perusahaan …
KM Purnama - Jurnal Strategi Pemasaran, 2018 - publication.petra.ac.id
Semakin maraknya endorsement terhadap Selebriti terutama di bidang pemasaran ini
mengakibatkan perusahaan logistik di indonesia melakukan endorsement sebagai daya …
mengakibatkan perusahaan logistik di indonesia melakukan endorsement sebagai daya …