[图书][B] Persuasion: Social influence and compliance gaining
RH Gass, JS Seiter - 2022 - taylorfrancis.com
The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …
presentation of major theories of persuasion and their applications to a variety of real-world …
What works to increase charitable donations? A meta-review with meta-meta-analysis
AK Saeri, P Slattery, J Lee, T Houlden, N Farr… - … : International Journal of …, 2023 - Springer
Many charities rely on donations to support their work addressing some of the world's most
pressing problems. We conducted a meta-review to determine what interventions work to …
pressing problems. We conducted a meta-review to determine what interventions work to …
Legitimization of paltry favors effect and chatbot-moderated fundraising
Labor shortages and the rise of artificial intelligence (AI) technology have accelerated the
application of AI chatbot agents in fundraising agencies. This study examines the …
application of AI chatbot agents in fundraising agencies. This study examines the …
Compliance-gaining in metaverse: A moderated parallel mediation model testing the interaction between legitimization of paltry favors technique and victim …
Artificial intelligence and metaverse are gaining attention for revolutionizing the fundraising
environment to overcome space, labor, and time shortages. However, the discussion on the …
environment to overcome space, labor, and time shortages. However, the discussion on the …
Persuasive message pretesting using non-behavioral outcomes: Differences in attitudinal and intention effects as diagnostic of differences in behavioral effects
DJ O'Keefe - Journal of Communication, 2021 - academic.oup.com
Persuasive message designers would like to be able to pretest messages to see which will
be more effective in influencing behavioral outcomes, but pretesting using behavioral …
be more effective in influencing behavioral outcomes, but pretesting using behavioral …
Fundraising in Metaverse: Testing the Relationship Between Legitimization of Paltry Favors Effect, Self-Image Concern, Anthropomorphism, and Social Proof
This study analyzed the legitimization of paltry favors (LPF) effect on willingness to donate
(WTD) in virtual fundraising, as represented by the metaverse. In addition, this study …
(WTD) in virtual fundraising, as represented by the metaverse. In addition, this study …
A meta-analysis of the pique technique of compliance
A random-effects meta-analysis was undertaken to examine the effectiveness of the pique
technique of compliance-gaining. Results indicated an overall significant effect of the pique …
technique of compliance-gaining. Results indicated an overall significant effect of the pique …
The “that's-not-all” compliance-gaining technique: when does it work?
The that's-not-all (TNA) compliance-gaining technique offers a product at an initial price and
then improves the deal by either lowering the price or adding an extra product before the …
then improves the deal by either lowering the price or adding an extra product before the …
Disrupt Pique Technique: When Disrupting First Increases the Effectiveness of the Pique Technique
This study examined the effect of the pique technique preceded by a disrupting process.
Passersby in the street were asked for money, either for a common amount of change …
Passersby in the street were asked for money, either for a common amount of change …
Teaching replication through replication to solve the replication “crisis”
EK Perrault - Communication Teacher, 2023 - Taylor & Francis
It may be possible to teach students in undergraduate research methods courses about
replication, while simultaneously providing the discipline a means to solve what some have …
replication, while simultaneously providing the discipline a means to solve what some have …