[图书][B] Strategic communication: An introduction

J Falkheimer, M Heide - 2018 - taylorfrancis.com
Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …

From public relations to strategic communication in Sweden

J Falkheimer, M Heide - Nordicom Review, 2014 - sciendo.com
In this conceptual article, we argue that strategic communication is a transboundary concept
that captures, better than public relations does, the complex phenomenon of an …

Crisis communicators in change: From plans to improvisations

J Falkheimer, M Heide - The handbook of crisis communication, 2010 - Wiley Online Library
We spoke recently with a professional communicator who had been part of the crisis
management of a fatal accident at his workplace. Several others had also been injured. The …

Introduction: The emergent field of strategic communication

J Falkheimer, M Heide - Research handbook on strategic …, 2022 - elgaronline.com
This research handbook of strategic communication aims to bring new and important
knowledge to a vivid and developing field, where there is need of more advanced and …

Strategic communication: a discipline in the making?

F Frandsen, W Johansen - Research handbook on strategic …, 2022 - elgaronline.com
The concept of strategic communication has become increasingly popular in recent years. In
journal articles (Hallahan et al., 2007) and in book chapters (Frandsen and Johansen …

Kommunikativa strategier i texter om tobaksavvänjning: Innehåll, argumentation och modelläsare

A Skoglund - 2014 - diva-portal.org
Kommunikativa strategier i texter om tobaksavvänjning Page 1 Kommunikativa strategier i
texter om tobaksavvänjning Innehåll, argumentation och modelläsare …

A reflexive perspective on public relations: On leaving traditional thinking and uncovering the taken-for-granted

J Falkheimer, M Heide - The Routledge handbook of critical …, 2015 - api.taylorfrancis.com
A decade ago we published a book in Swedish entitled Reflexiv kommunikation: Nya tankar
för strategiska kommunikatörer [Reflexive communication: New thoughts for strategic …

[PDF][PDF] Kriskommunikation i ett globalt samhälle

J Falkheimer, M Heide - 2008 - portal.research.lu.se
Denna studie behandlar främst kommunikationshanteringen före, under och efter en fysisk
kris, med fokus på personer med utländsk bakgrund. Syftet är att bidra med ny, systematisk …

Strategic improvisation in crisis communication

J Falkheimer, M Heide - The handbook of crisis communication, 2022 - Wiley Online Library
Falkheimer and Heide further develop their integration of improvisation into crisis
communication. They argue that improvisation is a way to develop innovative thinking …

Promoting the creation of R&D intentions in primary healthcare measured by a validated instrument

H Morténius, A Baigi - Health Research Policy and Systems, 2019 - Springer
Background Primary healthcare has a long and successful patient care history in Sweden.
Nevertheless, a research-oriented attitude has been more or less absent in this context. In …