Purpose In recent years, the craft beer (CB) industry has gained impetus and has
experienced significant growth in scientific publications. This study aims to present a …

An experience-driven conceptualization to understanding craft beer tourism is explored
through the case study of a small brewery in Thailand. Adopting a four-pronged qualitative …

Beer is one of the most consumed alcoholic beverages in the world; its consumption and
preference are evolving from traditional industrial beers of low complexity to novel craft …

Major tourism destinations depending on iconic resources to draw tourists are seeking to
diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as …

Purpose This study aims to investigate the interplay between environmental concerns,
consumer attitudes and their influence on sustainable practices within the craft beer industry …

This study investigates the effect that social group influences have on the purchase intention
of premium alcohol by adapting the theory of planned behaviour. The moderating effect of …

Estudos recentes têm evidenciado que a construção de mercados é um processo dinâmico
gerado por múltiplos atores em posições hegemônicas e alternativas. Buscando …

We analyse the divorce paths of consumers' relationships with loved brands from
consumers' perspectives. We conducted 20 in-depth interviews with photo-elicitation and …

In their classic 1989 consumer-research paper, Belk, Wallendorf, and Sherry illustrated how
the sacred can be seen in the consumption of everyday products and services. We extend …

This study adopts a revised model of the Theory of Planned Behaviour incorporating self-
identity and desire for unique consumer products to understand and predict consumers' …