This book is the final product of the" excellence project"--a comprehensive research effort
commissioned by the International Association of Business Communicators (IABC) …

The public relations landscape has changed dramatically from what it was in 1989, when the
original Public Relations Theory volume was published. Reflecting the substantial shifts in …

The 15‐year study of excellence in public relations and communication management in the
USA, the UK and Canada produced an explanation of the value of PR to an organisation …

The programme of research known as the excellence theory began in the 1960s with J.
Grunig's research on publics found among Colombian farmers. Research then followed on …

In his highly influential book The Structure of Scientific Revolutions, Kuhn (1970) said that
mature sciences differ from immature sciences because they are dominated by a single …

This article presents a study of corporate-stakeholder relationships using an empirical
technique called Data Envelopment Analysis (DEA) to assess company" best practices" with …

The IABC Handbook of Organizational Communication is the fourth edition of the best-
selling resource that offers a comprehensive collection of practical knowledge and insights …

When hen the International Association of Business Communicators (IABC) Research
Foundation issued a request for proposals in 1984 for research on" How, Why, and to What …

This article describes a new managerial approach to assessing Public Relations/
Communications (PR/C) performance using a balanced scorecard. The balanced scorecard …

Public relations practitioners in the United States first became interested in measurement
and evaluation in the 1970s, although discussion of the topic has exploded in the last ten …