This leading team of scholars presents a fascinating book about change: shifting political,
economic and cultural conditions; ephemeral, sometimes even seasonal, multilingualism; …

Names: Thurlow, Crispin, editor. Title: The business of words: wordsmiths, linguists, and
other language workers/edited by Crispin Thurlow. Description: New York, NY: Routledge …

A growing body of research highlights the significance of visual language use in public
sphere in discursively transforming geographical spaces into places. This symbolic …

The study explores language maintenance and shift patterns from a family language policy
perspective in Azerbaijani-Farsi bilingual families in the City of Zanjan, Iran. The city is the …

The aim of this article is to study the mixing of languages in the advertising campaigns of the
Spanish airline company Vueling. The main hypothesis is that foreign languages are used in …

This study explores the processes of, motivations for, and market consequences of bilingual
journalism in Spain, and considers this phenomenon in the context of linguistics, identity …

This chapter is concerned with examining how the tensions between centralizing and
peripheralizing ideologies are reflected in the practices of individual commercial actors in …

A concern with language (in terms of discourse and how things are said) and languages (in
terms of the choices between different languages and varieties) is at the heart of marketing …

This article presents the concept of social capital as complementary to Hallin and Mancini's
'polarized pluralist'model, which has been used in relation to both Spain and Portugal. In our …

Advertisement has been defined as “a public notice […] promoting the sales of marketable
goods and services”(Vestergaard & Schrøder, 1985: 2), it entered the field of linguistics and …