The emperor's new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands
to provide enriched self-explorative experiences. The increased popularity of VTOs makes it …
to provide enriched self-explorative experiences. The increased popularity of VTOs makes it …
Augmented reality in consumer retail: a presence theory approach
V Lavoye - 2023 - lutpub.lut.fi
This doctoral dissertation investigates the role of virtual try-ons (VTOs) enabled by
augmented reality (AR) to foster positive consumer responses using a presence theory …
augmented reality (AR) to foster positive consumer responses using a presence theory …
Augmented Reality: Toward a Research Agenda for Studying the Impact of Its Presence Dimensions on Consumer Behavior
V Lavoye - Marketing and Smart Technologies: Proceedings of …, 2023 - Springer
Augmented reality (AR) virtual try-ons (VTO) have emerged as an important decision-making
tool because of the highly realistic experience. For instance, AR enables users to virtually try …
tool because of the highly realistic experience. For instance, AR enables users to virtually try …