[HTML][HTML] Understanding Consumer's purchase intention and consumption of convenience food in an emerging economy: Role of marketing and commercial …
H Imtiyaz, P Soni, V Yukongdi - Journal of Agriculture and Food Research, 2022 - Elsevier
The present study examines the role of brand, store, processing technology, packaging,
country of origin, product information, and advertising in the shopping and consumption of …
country of origin, product information, and advertising in the shopping and consumption of …
Cross-cultural factors in international branding
This is the second special issue resulting from the symposium titled 'The Brand and Its
History'. This issue aims at deepening the knowledge of the historical and cultural roots of …
History'. This issue aims at deepening the knowledge of the historical and cultural roots of …
[PDF][PDF] The effect of demographic variables on price sensitivity of customers A field study
INTRODUCTION This study aims to improve understanding of the relationship between
some customer demographic variables which are gender, income level, family life cycle and …
some customer demographic variables which are gender, income level, family life cycle and …
Is branding always beneficial? A meta-analysis of the relationship between branding and performance in SMEs
A Salehi, TR Arbatani - Advances in Environmental Biology, 2013 - go.gale.com
The performance implications of branding in small and medium-sized enterprises (SMEs)
have attracted considerable interest among academics and practitioners. However …
have attracted considerable interest among academics and practitioners. However …
A study on the effect of social capital on brand selection among consumers of SNOWA home appliances in Chaloos city
SH Hashemy, M Yousefi, S Soodi - Procedia-Social and Behavioral …, 2016 - Elsevier
The present paper aims at investigating the effect of social capital on brand selection among
consumers of SNOWA trademark in Chaloos city. Wellman's theory of network social capital …
consumers of SNOWA trademark in Chaloos city. Wellman's theory of network social capital …
Behavioural science and farm crime prevention decision making: understanding the behavioural culture of farmers in England and Wales
K Smith - 2018 - hau.repository.guildhe.ac.uk
Farms in England and Wales continue to have low levels of crime prevention measures in
use despite the increasing threat, and what is used is often ineffective. As such, there is a …
use despite the increasing threat, and what is used is often ineffective. As such, there is a …
Introduction: Cross-cultural factors in international branding
This is the second special issue resulting from the symposium titled 'The Brand and Its
History'. This issue aims at deepening the knowledge of the historical and cultural roots of …
History'. This issue aims at deepening the knowledge of the historical and cultural roots of …
Brand: a Simple Name or a Criterion in Purchasing Decisions?
IV Popescu - International Conference on Marketing and Business …, 2015 - mbd.ase.ro
The decision to buy or not a product by the consumer is based on a number of factors and
criteria according to which it triggers. Starting with the utility designed to meet a specific …
criteria according to which it triggers. Starting with the utility designed to meet a specific …