The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …

Throughout human history, people have expressed admiration for heroes who possessed
extraordinary abilities and achieved superhuman goals. For many, modern-day celebrities …

Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram
celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social …

Sharing is central to how we live today: it is what we do online; it is a model of economic
behaviour; and it is also a type of therapeutic talk. Sharing embodies positive values such as …

We compared the impact of media vs. direct exposure on acute stress response to collective
trauma. We conducted an Internet-based survey following the Boston Marathon bombings …

Stories are shared by millions of people online every day. They post and re-post interactions
as they re-tell and respond to large-scale mediated events. These stories are important as …

Drawing upon the social media phenomena in both practical and academic arenas, this
study explored patterns and trends of social media research over the past fourteen years …

Contemporary social networking sites (SNSs) make idealized self-presentation and image
maintenance difficult because users' audiences are becoming more diverse and individual …

The technological advancement occurring in the world today has a potency to create
positive and negative side effects especially on children. The positive side may entail …

The current study investigates engagement activities in an online resource exchange
community exploring elements such as sense of belonging, connectedness, and trust …