[HTML][HTML] Efficacy of Digital Pricing Strategies on Customer Buying Decisions in the E-Commerce Industry: A PLS-SEM Approach
TA Abdulsalam, RA Omolaja… - African Journal of …, 2024 - journals.abuad.edu.ng
E-commerce is a vital component of global retail sustainability, expanding at a rate of 14%
annually, fuelled by increased internet adoption (55%), with over five billion users …
annually, fuelled by increased internet adoption (55%), with over five billion users …