This study aims to examine electronic shopping determinants and their impact on consumer
purchasing decision, and has addressed the three dimensions of the determinants of …

Küreselleşme, iletişim teknolojilerindeki gelişmeler ve yüksek rekabete dayalı pazarlama
stratejilerinden dolayı günümüzde tüketici davranışlarını analiz etmek oldukça karmaşık bir …

internetteki gelişmelerle birlikte seyahat ürün ve hizmetlerinin internet ortamında satın
alımasının yaygınlaşması, seyahat ürün ve hizmetlerinin satışını yapan turizm işletmeleri için …

The success of any business lies in thorough understanding of the behavior of its target
customers; hence, in order to safeguard the success of e-business it becomes imperative for …

In the hyper-competitive Indian airline industry, the low-cost carriers as well as full-service
airlines are in dire need of innovative marketing strategies to engage their customers. To …

Research on brand switching has indicated that consumers switch for a variety of reasons,
including 'other','personal', or 'consumer-driven'. While these 'uncontrollable'reasons cause …

Since the 1970s, there has been an ongoing debate in the literature as to the most effective
means of formulating strategy. One camp has touted the merits of formal deliberate strategic …

Marketing can be the heart of a business. E-WOM among its users can be a persuasive tool
to encourage users to make purchases especially with social media support, which has …

E-retailers should know about online expenditure habits of consumers to maintain their
profits. In this context, current study presents results of a web survey among snowball …

Understanding customer's behavioral depositions while interacting with the Web in general
has become crucial in the virtual market. Deciphering webographics has become …