Purpose Theory remains underused in social marketing despite many potential benefits that
may arise if theory is concretely and consistently applied. In response to ongoing calls for …

This article presents a systematic review of social marketing and well-being. It summarizes
key findings of different research articles and identifies important research gaps that need to …

Background and Purpose: An analysis of the dimension of sustainability in the context of
competing for the title of the European Capital of Culture (ECoC) is included in the article …

While there is great enthusiasm and interest by social marketers for games as a social
marketing intervention, there is little evidence of the impact of these games. This research …

Purpose Obesity imposes myriad negative consequences upon society, the economy and
personal well-being. This study aims to investigate the effectiveness of using political …

This article analyses the main aspects of upstream social marketing for the implementation
of mobile government (MGov). The methodology of current research is based on the …

1 ZZi, Pot k sejmišču 33, 1231 Ljubljana-črnuče, slovenia, rok@ bojanc. com 2 jožef stefan
institute, jamova 39, 1000 Ljubljana, slovenia, borka@ e5. ijs. si the paper presents a …

Life Scripts and Counter Scripts are used to illustrate the struggle by Israel's Nationalist-Ultra-
Orthodox Rabbinical authorities within the Zionist-religious community against military …

Purpose Conceptual advancement underpins the progress of social marketing and
countermarketing research but has been neglected in recent years. This paper aims to …

Abstract Die Betriebswirtschaftslehre im deutschsprachigen Raum hat sich, ähnlich wie die
nordamerikanische Managementlehre, stets nur am Rande mit den Besonderheiten der …