In marketing theory, it is considered that an undifferentiated “one-product-fits-all” marketing
strategy is not very effective because people are different and need various products and …

The transformation of processes and systems in small and medium-sized enterprises into
digital ones has been a major focus of global business over the past few years. Digitalization …

Faced with new dynamic business models and increasing competition in markets, many
small and medium-sized enterprises currently face the need for a comprehensive overhaul …

The purpose of this study was to explore how cosmetics retail SMEs in Almaty and Nur-
Sultan run their social media marketing activities on their Instagram business pages and the …

Packaging is important for the product to have safe journey from the producer to the
consumer. It ensures the protection of the product during its storage, handling …

This article examines the problem of social entrepreneurship education in higher education.
Along with traditional entrepreneurs, it is of particular importance to create social …

Despite advancements in technology worldwide, the understanding of digital supply chain is
still in its early stages. The study focuses on Nigerian rice millers and employs the theory of …

The increasing customer demand for value-added products and services to be delivered
faster and easier, and the emergence of new and improved digital technologies have …

Corporate culture is a complex and multifaceted phenomenon. It is formed under the
influence of the people working in the organization, while at the same time determining their …

The manuscript provides an overview of technologies for managing marketing processes:
the concept of a trust funnel, the temperature of web traffic, and digital marketing tools are …