Purpose The paper aims to introduce social marketing (SM) as a tool to overcome the low
cultural participation, a problem of the arts and culture sector that has worsened in the post …

The negative externalities due to mass tourism and its unprofitable concentration in some
artistic city centers or in some periods of the year can be overcome by both a diversification …

[EN] Transmedia technology is a modern innovative system which scientists consider to be
real communication revolution. Transmedia technology is investigated and actively …

Los medios digitales suelen entenderse como una herramienta que contribuye a
materializar el ideal social y participativo de museos e instituciones culturales. Este ideal …

The Italian cultural heritage is the richest in the world and its attractiveness is still far from a
complete exploitation. The technological innovation is an opportunity to enhance the …

Objetivos: el artículo busca analizar la estrategia empleada por el Museo del Prado para
llegar a nuevos públicos a través de su perfil de TikTok. Metodología: se propone una doble …

Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the
analysis and creative practice of developing non-fiction digital transmedia narratives in the …

Abstract Peterchens Mondfahrt (Little Peter's Journey to the Moon/Peter and Anneli's
Journey to the Moon/Peter in Magicland) is one of the most popular German stage …

Museums and Indigenous communities have shared tensions resulting from the way Native
Americans have been discussed and depicted by museums, institutions which in the past …

The chapter concerns the Museum of the Rules project, to date a'unicum'since there are no
museums of Law or Justice in the world except for some memorials commemorating victims …