The subject of employer branding and its impact on employee perceptions is attracting great
interest from researchers and practitioners. The main aim of this research is to explore the …

Researchers have repeatedly applied the same models/theories to predict consumer
behaviour, whereas theories that have been extensively used to promote motivation are …

In the business-to-business sector, the brand-owner's employees are increasingly playing a
key role in the representation of individual and corporate brands at the interface with actual …

Corporate brand identity management is a key issue for any organisation. Accordingly, its
study is a research field of great interest. This paper seeks to broaden the understanding of …

Employees' deep identification with an organization's identity has been shown to enhance
commitment to the organization, job-related motivation and satisfaction, and organization …

Purpose The episodes of customer rage with employees during service encounters are
common and adversely affect the long-term commitment of employees with an organization …

El objetivo de este estudio es investigar los efectos de la gestión de la identidad corporativa
en la Universidad. Concretamente, analizar las percepciones que tienen los profesores …

The objective of this paper is to analyse the relationship between corporate identity and
loyalty in a public institution of higher education in an institutional crisis context. Moreover …

Successful hotel branding requires the management of both external and internal branding.
External branding has been widely studied to understand how hotel brands connect with …

Purpose The purpose of this paper is to better understand the brand identity management
process from the employees' perspective. Specifically, it explores how the different …