Designing Learning for Multimodal Literacy addresses the need to design learning for
multimodal literacy in a world that is increasingly saturated with print and digital media. In …

Press releases are short pieces of writing issued by companies or institutions to
communicate newsworthy information to the journalist community on the one hand, and to …

This chapter offers a global overview of how the relation between language and emotion
has been a subject of study in the history of Western linguistics, from Greek antiquity to date …

Tourism is more than just a leisure or professional activity; it can be considered the
representation and discovery of the cultural identity of a country. The concepts and the …

Since the book contains a great variety of approaches in the broad field of discourse studies,
not all chapters may be relevant for all the students who want to explore research …

Our world is changing every day with the affordances brought about by digital media and
technology. With the ubiquity of multimodal texts and the different ways of meaning making …

Dueling Discourses offers qualitative and quantitative analyses of the linguistic and
discursive forms utilized by opposing lawyers in their closing arguments during criminal …

Since the emergence of the Aristotelian idea of appeal within the framework of his
understanding of poetics, the concepts of ethos, pathos, and logos have indicated the …

This paper reports on a study to develop a pedagogic metalanguage as a resource to
support teachers' thinking and talking about digital news texts in two secondary English …

The book offers a linguistic analysis of job advertising as an instrument of employer
branding, investigating how the creation of the employer brand and the projection of …