One of the purposes of Artificial Intelligence tools is to ease the analysis of large amounts of
data. In order to support the strategic decision-making process of the airlines, this paper …

Özet Çalışan bağlılığı, motivasyonlu ve bağlı bir çalışan grubu oluşturarak kurumsal
başarıya ulaşmada kritik bir faktördür. Bu araştırma, uluslararası organizasyonların …

In the context of management and marketing strategies, one of the applications where
chatbots offer important advantages is in customer service tasks. This chapter postulates a …

This study examines the importance of using digital channels in increasing marketing and
customer loyalty by addressing digital marketing and customer experience strategies. The …

Energy consumption in hospitals can reach significant levels. However, it is essential to
provide health services without compromising service quality. Accordingly, the need for …

Companies use strategic management models more than ever to maintain a competitive
edge. One of the major problems is how to create and maintain high performance, thus …

The aim of this study was to examine whether there are similarities/differences between
male and female consumers regarding sustainable consumption behavior and its …

This chapter explores the synergistic integration of artificial intelligence (AI), machine
learning (ML), blockchain, and the internet of things (IoT) to achieve comprehensive supply …

Upselling is often a critical factor in revenue generation for businesses in the tourism and
travel industry. Utilizing passenger data from a major international airline company, we …