Despite abundant research, we lack systematic knowledge on the effects of export
promotion programs (EPPs). Extant research is largely fragmented and shows contradictory …

Export promotion programs are intended to help US exporters enter, maintain, and expand
foreign markets, but little is known of their success in achieving each of these goals. In this …

The purpose of this study was to estimate the impact of the major factors affecting the export
demand for US pecans in Asia and the EU which together import about 27% of US pecan …

This article provides an overview of mandated commodity programs in California, and
summarizes and interprets existing evidence on their economic impacts. The analysis draws …

Since the 1980s, generic advertising programs for dozens of farm commodities have been
entangled in a great deal of litigation. The author looks at the history of generic advertising …

This book develops a conceptual framework for the relationship between organisation and
output, and applies it to the analysis of German and British export support services. These …

1. To measure the domestic market impacts of the US Highbush Blueberry Council's
(USHBC) promotion programs. Specifically, to determine whether the USHBC's promotion …

One of the core premises of food and agribusiness marketing is that for effective promotion
to take place a product should not be a commodity. Concepts such as niché marketing …

The effectiveness of the California raisin industry's export promotion programs in Japan and
in the United Kingdom is addressed in this article. An econometric import demand equation …

This study evaluates the effectiveness of US government nonprice promotion programs on
US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong …