[HTML][HTML] Vigilance decrement and enhancement techniques: a review
This paper presents the first comprehensive review on vigilance enhancement using both
conventional and unconventional means, and further discusses the resulting contradictory …
conventional and unconventional means, and further discusses the resulting contradictory …
Consumers' technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA-vs. Consumer Culture Theory perspectives
LD Hollebeek, R Belk - International Journal of Research in Marketing, 2021 - Elsevier
In recent years, growing attention has been devoted to consumer engagement with brands
through emerging technological (eg, social media/artificial intelligence-based) platforms …
through emerging technological (eg, social media/artificial intelligence-based) platforms …
[图书][B] The Cultural Dimension of Global Business (1-download)
G Ferraro, EK Brody - 2015 - taylorfrancis.com
The Cultural Dimension of Global Business (1-download) Page 1 Page 2 THE CULTURAL
DIMENSION OF GLOBAL BUSINESS SEVENTH EDITION Gary P. Ferraro The University of …
DIMENSION OF GLOBAL BUSINESS SEVENTH EDITION Gary P. Ferraro The University of …
American Girl and the brand gestalt: Closing the loop on sociocultural branding research
N Diamond, JF Sherry Jr, AM Muñiz Jr… - Journal of …, 2009 - journals.sagepub.com
This article describes an investigation of the American Girl brand that provides a more
complete and holistic understanding of sociocultural branding. Recent research on …
complete and holistic understanding of sociocultural branding. Recent research on …
[图书][B] Doing anthropology in consumer research
PL Sunderland, RM Denny - 2016 - taylorfrancis.com
Doing Anthropology in Consumer Research is the essential guide to the theory and practice
of conducting ethnographic research in consumer environments. Patricia Sunderland and …
of conducting ethnographic research in consumer environments. Patricia Sunderland and …
An integrative framework of value
ICL Ng, LA Smith - Special issue–Toward a better understanding of …, 2012 - emerald.com
Purpose–The purpose of this chapter is to provide a comprehensive understanding of
current literature on value. In exploring perspectives on economics, choice, consumption …
current literature on value. In exploring perspectives on economics, choice, consumption …
[图书][B] Re-Reading Harry Potter
S Gupta - 2003 - Springer
Re-Reading Harry Potter Page 1 Re-Reading Harry Potter Suman Gupta Page 2 Re-Reading
Harry Potter Page 3 By the same author CORPORATE CAPITALISM AND POLITICAL …
Harry Potter Page 3 By the same author CORPORATE CAPITALISM AND POLITICAL …
[HTML][HTML] Leveraging COVID-19 outbreak for shaping a more sustainable consumer behavior
Consumption has lately been under the microscope facing pressure from all stakeholders as
principles of sustainability have gained more popularity. In this context, a new sustainable …
principles of sustainability have gained more popularity. In this context, a new sustainable …
Shaping exchanges, building markets
This article provides a conceptual overview of theoretical approaches to the study of markets
from across social science disciplines. These approaches are arranged according to the …
from across social science disciplines. These approaches are arranged according to the …