This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

The study of tourism in the Muslim world can be about religious topics such as hajj and
pilgrimage, but it actually means and involves much more. Because religious life and …

Medical tourism is an estimated $100 billion dollar industry. Despite the increasing number
of people, companies and countries involved in medical tourism, we know very little about …

The analysis of destination image is relatively recent. However, in almost three decades
since the first studies emerged, the topic has become one of the most popular in the tourism …

The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

Over the last few decades, tourism has become one of the main sectors of the global
economy, not only because of its contribution to the Gross Domestic Product (GDP) of …

Despite the importance of destination image in market competitiveness, and the popularity of
the field within tourism literature, there remains a dearth of published research examining …

To date, limited research has investigated the effects of tourist prior knowledge as a
multidimensional construct on their perceived risk. This research is one of the first studies to …

To augment the current perspective on the tourism destination image formation process, this
study highlights the concept of 'schema', which is a mental structure of perceiving and …

Although there is growing awareness of the relationship between hosting mega-sporting-
events and destination image, there is little empirical evidence documenting what images …