Due to the financial crisis caused by the COVID-19 pandemic, entrepreneurs and small
businesses have had multiple difficulties accessing conventional types of financing …

By analyzing a comprehensive dataset of 467 crowdfunding campaigns from the Spanish
platform Goteo over the period 2019–2020, our article empirically examines the impact of …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …

The relationship between augmented reality (AR) in mobile applications and consumers'
online impulse purchase intention is still at its nascent stage. This study focuses on the …

Launching crowdfunding campaigns for new products and ideas is popular, and quality
signals, such as endorsement and past success, can indicate the likelihood of the success of …

The use of crowdfunding as a funding method has increased considerably over the last
decade. However, competition for crowdfunding money is tough, and goal setting is critical …

The first-stage decision is critical in the decision process in crowdfunding, where the cover
image plays an important role in forming first impressions and persuading click funders. This …

The pricing strategy and decision-making investments of crowdfunding platforms are crucial
for crowdfunding. This study examines how crowdfunding platforms influence platform profits …

As crowdfunding success relies heavily on designing campaigns that attempt to influence
potential backers within a fixed time frame, this study leverages signaling theory to explore …

This study used meta-analytic methods complemented with an “attracting the crowd”
framework to develop and test a model that connects campaign characteristics to fundraising …