Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

Social media is utilized to cultivate relationships with stakeholders in nation branding. This
study investigates stakeholder engagement on social media in China's nation branding by …

Social media influencers are emerging as a new force in shaping public discourse and
raising public awareness of socio-political agendas in the digital space. This paper explores …

Spatial planning and place branding are allies in the discovery and creation of place
narratives and assets as well as in contributing to spatial transformation or the improvement …

Purpose A place brand is a culmination of its exclusive history, people and traditions that
affect customer and community experiences. Place branding has become increasingly …

Hoy en día, las ciudades compiten por convertirse en la elección de la comunidad mundial
en materia de inversiones, comercio, turismo y asociaciones. En este contexto, la …

This article studies in how far participation of stakeholders enhances their active support for
place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining …

Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of
what some researchers understood as “place or city marketing,”“place selling,” and “place …

Although stakeholder participation in place branding is actively encouraged, there has been
a paucity of studies examining why uneven involvement persists in practice. This study …

Stakeholder tourism development has revolved around the sustainable branding concept
and brand engagement challenges. Addressing concerns on branding and sustainability …