Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …

The increasingly serious problem of consumers returning goods on e-commerce platforms
has brought high costs to the Internet economy, carbon pollution to the environment, and …

Robotic interaction quality and outcome quality in restaurants are crucial in engaging
customers and facilitating post-purchase behavior while few papers have examined their …

The evolution of information and communication technology has enabled travelers to access
abundant information and a wide range of available products/services that may satisfy their …

It is of commercial interest to stimulate non-impulsive consumers to spend more. Tourism
provides a promising context to extend this research to the impulse buying of people who …

This study examines the underlying mechanism of cognitive dissonance in medical tourism
and its impact on tourist behaviors, which is yet under-explored in the extant literature. Study …

The aim of this study is to analyse the relationships between the perceived ecotourism
design affordances (PEDA), perceived value of destination experience (PERVAL) …

Purpose Although the importance and variety of emotions have been emphasized in existing
literature, studies on discrete emotions remain limited. This study aims to propose a method …

Storytelling is considered an effective way to promote a tourist attraction. Developing a
strong theme for stories is beneficial to the persuasiveness of storytelling. In the current …

This study examines the impact of misleading photos on consumer's regret, distrust, and
anger, leading to negative word-of-mouth communication. Using a scenario-based …