Cywilnoprawna problematyka wykorzystania gry komputerowej jako narzędzia promocji: in-game advertising oraz advergaming
K Szpyt - Homo Ludens, 2019 - ceeol.com
The paper discussed two phenomena characteristic of using a computer game as a
promotional tool: in-game advertising and advergaming. The starting point for the …
promotional tool: in-game advertising and advergaming. The starting point for the …
Reception of Brand Placement in Computer Games–Literature Review
M Hofman-Kohlmeyer - Przedsiębiorczość i Zarządzanie, 2019 - ceeol.com
Following the rapid spread of the internet in the last two decades, the use of computer
games in the process of brand building has developed considerably. Brand placement in …
games in the process of brand building has developed considerably. Brand placement in …
[引用][C] Determining the degree of player engagement in a computer game with elements of a social campaign using cognitive neuroscience techniques
K Biercewicz, M Borawski, A Borawska, J Duda - Applied Computer Science, 2022