Gamification has become a focus of attention in an increasing number of fields including
business, education, and health care. Through a wide range of applications and support …

Gaming as a cutting-edge concept has recently been used by some innovative tourism
sectors as a marketing tool and as a method of deeper engagement with visitors. This …

The virtual world of Second Life provides opportunities for companies in communicating
marketing messages to targeted markets and capturing the attention of potential customers …

Since the use of social networks has become part of daily life for most people, many online
travel agencies (OTAs) are allowing customers to log in using account credentials for social …

3D immersive virtual worlds, such as Second Life, have been the focus of substantial
attention from tertiary educators in recent years and the potential for the use of such …

With the constantly rising share of online accommodation bookings, finding out how
customers perceive the website e-service quality is becoming increasingly important in order …

The critical power of OTAs has attracted special attention to how much they contribute to the
online travel industry in general. It is crucially important for both OTAs and hotels to grasp …

In recent years, communication and digital technologies have widely affected the cultural
heritage sector, offering incredible opportunities to enhance the experiential value of …

The tourism industry has recently been affected by worldwide Covid-19 Pandemic. One of
the fundamental aspects of developing the tourism sector through the e-marketplace is a …

Using prior models regarding online consumer behavior and adoption of technological
innovations the present study aims at identifying various factors that might impact on tourists' …