Purpose–The purpose of this paper is to review the literature on customer relationship
management (CRM) to obtain a comprehensive framework of mutually exclusive CRM …

This work proposes a theoretical model to explain the factors determining the intentions to
use social media when organizing and taking vacation trips. Understanding the antecedents …

Purpose The study aims to develop and test a relationship-building model for green brands.
It synthesizes findings on the consumer motives offered by green brands, with relationship …

Purpose–The purpose of this paper is to investigate the impact of relational benefits on
customer satisfaction in retail banking. This paper presents a causal model that identifies a …

For any market to work properly, certain key elements are necessary: competition, pricing,
rules, clearly defined offers, and easy access to information. Without these components …

Purpose–The purpose of this paper is to explore consumer perceptions and understanding
of sustainable concepts within the context of fashion consumption. Design/methodology …

A model of looking at switching barriers and customer loyalty stemming from customer
relational benefits is developed. In-depth interviews with airline customers revealed that, in …

Research in business and marketing increasingly indicates the significance of relational
benefits, perceived price, and perceived value in retaining customers. However, little …

Purpose–The purpose of this paper is to understand the relationships Generation Y females
have with fashion brands online. Specifically, it examines the role of the internet and social …

The ongoing development of eXtended Reality (XR) technologies is supporting a rapid
increase of their performances along with a progressive decrease of their costs, making …