The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective

S Bae, TH Jung, N Moorhouse, M Suh, O Kwon - Sustainability, 2020 - mdpi.com
Mixed reality technology is being increasingly used in cultural heritage attractions to
enhance visitors' experiences. However, how the characteristics of mixed reality affect …

Spatial presence, performance, and behavior between real, remote, and virtual immersive environments

N Khenak, J Vezien, P Bourdot - IEEE Transactions on …, 2020 - ieeexplore.ieee.org
Spatial presence encompasses the user's ability to experience a sense of “being there”.
While particular attention was given to assess spatial presence in real and virtual …

[PDF][PDF] An immersive memory palace: supporting the method of loci with virtual reality

JP Huttner, RB Susanne - 2017 - researchgate.net
We investigated the impact of an increased level of immersion on the effectiveness of the
method of loci (also memory palace). This is an old memorization strategy which relies on …

Why do players spend money on mobile massively multiplayer online role-playing games? A Wixom and Todd framework

M Gong, C Wagner, J Wang, YC Zhao - Information & Management, 2024 - Elsevier
Mobile massively multiplayer online role-playing games (MMORPGs) effectively motivate
players to purchase in-game items, but the factors underlying purchase behavior in mobile …

Understanding the success of Pokémon Go: impact of immersion on players' continuance intention

L Liu, C Wagner, A Suh - … Cognition. Enhancing Cognition and Behavior in …, 2017 - Springer
Pokémon Go (PG) is one of the most successful mobile games in recent history. The
uniqueness of PG appears to be its combination of augmented reality (AR) and location …

“Fiction is the reality”: A qualitative study on digital game addiction and reality perception in young adults

E Genc, FN Çakmak, H Çiftçi, ZM Hocaoğlu - Children and Youth Services …, 2024 - Elsevier
Digital game addiction is a serious issue for many individuals in different age groups.
Although online games offer potential benefits for individuals, excessive engagement with …

Imaginary versus virtual loci: Evaluating the memorization accuracy in a virtual memory palace

JP Huttner, D Pfeiffer, S Robra-Bissantz - 2018 - scholarspace.manoa.hawaii.edu
Abstract The Method of Loci (MOL) is a mnemonic strategy to memorize declarative
knowledge. In the late 90s researchers started to experimentally analyze the MOL by …

Creating immersive learning experiences: A pedagogical design perspective

C Wagner, L Liu - Creative and collaborative learning through immersion …, 2021 - Springer
Advances in information technology have enabled the development of audio-visual,
interactive experiences in education, often realized in the form of virtual or augmented …

Immersive ars memoria: evaluating the usefulness of a virtual memory palace

JP Huttner, K Robbert, S Robra-Bissantz - 2019 - scholarspace.manoa.hawaii.edu
Abstract The Method of Loci (also memory palace) is the most powerful mnemonic strategy
and was widely analyzed over the last twenty years. Especially, the approach to combine …

The impact of game peripherals on the gamer experience and performance

X Ke, C Wagner - … Cognition: 13th International Conference, AC 2019 …, 2019 - Springer
Game peripherals refer to the input-output devices assisting players to interact with video
games. An interesting phenomenon related to game peripherals is bringing your own …