This paper reviews the historical background of public relations and its development in Latin
America in order to understand the evolution and current state of this profession. The …

As the Millennial generation becomes the largest generation of the global workforce, it is
vital that organizations understand Millennials' work values, motivational factors, and …

This conceptual paper contends, considering the Latin American context, that public
relations as a discipline and practice needs to address the relevance of trust in …

Globalization of the public relations agency industry: a country-level analysis of global public
relations agencies and environmental factors | Emerald Insight Books and journals Case …

In 2019, several public relations scholars from Latin America developed the idea to present
a panel at the International Communication Association (ICA) focused on current trends …

This chapter argues that concepts used in organizational listening formulations—such as
dialogue, two-way communication, or engagement—may work in Global North settings, but …

Denominadas multilatinas, las corporaciones transnacionales (CTN) con origen en América
Latina han tenido que aprender a comunicar sus estrategias de relaciones públicas entre la …

Latin American scholars should develop their own public relations theoretical frameworks in
the wake of significant changes and ongoing deficiencies in the region's political, economic …