Advertisers are increasingly monitoring people's online behavior and using the information
collected to show people individually targeted advertisements. This phenomenon is called …

To partly address people's concerns over web tracking, Google has created the Ad Settings
webpage to provide information about and some choice over the profiles Google creates on …

We present the first large-scale studies of three advanced web tracking mechanisms-canvas
fingerprinting, evercookies and use of" cookie syncing" in conjunction with evercookies …

We report results of 48 semi-structured interviews about online behavioral advertising
(OBA). We investigated non-technical users' attitudes about and understanding of OBA …

The general data protection regulation (GDPR) represents a dramatic shift in global privacy
regulation. We focus on GDPR's enhanced consumer consent requirements that aim to …

We study the ability of a passive eavesdropper to leverage" third-party" HTTP tracking
cookies for mass surveillance. If two web pages embed the same tracker which tags the …

In this paper, we quantify the effectiveness of third-party tracker blockers on a large scale.
First, we analyze the architecture of various state-of-the-art blocking solutions and discuss …

Website privacy policies sometimes provide users the option to opt-out of certain collections
and uses of their personal data. Unfortunately, many privacy policies bury these instructions …

Some of the world's most well-known IT companies are in fact advertising companies
deriving their primary revenues through digital advertising. For this reason, these IT giants …

Content and services which are offered for free on the Internet are primarily monetized
through online advertisement. This business model relies on the implicit agreement between …