Purpose This paper investigates how to design traditional ready-to-eat food packaging by
manipulating its shape, font and slogan to promote consumer buying intention and …

Women have a significant role in economic development in emerging economies like
Malaysia through employment and business ownership. This is crucial for the family's …

Product packaging has a great influence on customers' decision-making and shapes
purchase intentions. The graphic message is the crucial component of this impact. Digital …

The development of the culinary business is increasingly rapid, marked by the emergence of
many increasingly varied food sellers. Many SMEs in the culinary business take advantage …

Esta investigação tem como objetivo melhorar a compreensão dos factores que influenciam
as decisões de compra de cereais matinais entre os consumidores portugueses, com …

Product packaging is the wrapping of product with identifiable material which describe,
protect, promote and make the product marketable and appealing to consumers. This study …

This study aimed to explore the influence of the perceived price of typeface design on
purchase intention and awareness in regions where Chinese characters are used (Japan …

Packaging is a major marketing element as it can influence the purchasing decision of the
consumer at the point of sale, especially for food products. Therefore, this research aims to …

The technology of cured fish that relies on recipes of local organoleptic preferences has
gained popularity in local gastronomic products. In Malaysia, post-handling of catch has …

The UMKM partners are Ayam Geybok Bang Jarwo, Tanjung Gedong branch, which
provides chicken with a special sauce. This partner has branches in Tanjung Duren and …