Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

The importance of store atmospherics on consumers' shopping behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …

The study investigates the factors influencing tourists' online booking intentions. This study
employed structural equation modeling to evaluate the online booking intentions of tourists …

Purpose A series of research has focused on how virtual reality (VR) technology itself
influences consumers' perceptions and attitudes. However, little is known about consumers' …

Purpose Visual merchandising has a direct impact on shopping experience, making it
pertinent for the retailers to ensure that their store environment has an effective design. This …

This study aims to examine the factors affecting the behavioural intentions toward online
hotel booking. The study integrates visual presentations and online reviews with the …

Previous research from both marketing and operations management has shown that
servicescape design, as an effective retail operations strategy, can significantly influence …

Graduates of apparel programmes are entering a workforce that requires the use of
emerging technologies that are relevant to performing job requirements. Among apparel …

Virtual reality (VR) stores are gaining popularity as they are highly interactive and enhance
the consumer experience, allowing consumers to browse, engage, interact, and potentially …

Purpose The authors conducted an action research study with the aim of understanding
current commercial offerings in modular designs in virtual environments and to explore …