The philosophy of marketing theory: Historical and future directions
M Tadajewski - The Marketing Review, 2004 - ingentaconnect.com
This paper reviews over sixty years' research on the philosophy of science in marketing and
consumer research, identifying the different issues that have concerned marketing scholars …
consumer research, identifying the different issues that have concerned marketing scholars …
Driven to excess? Linking calling, character and the (mis) behaviour of marketers
T Woodall - Marketing Theory, 2012 - journals.sagepub.com
We are presently at a point of unique circumstantial convergence where recession, an
increased emphasis on business ethics, and marketer's reluctance to accept shifting social …
increased emphasis on business ethics, and marketer's reluctance to accept shifting social …
Art, ideology, and introspection
A Patterson - International Journal of Culture, Tourism and …, 2010 - emerald.com
Purpose–The purpose of this paper is to explore introspection in marketing research, its
controversial origins, its positioning as an art form, the possibilities and the pitfalls of …
controversial origins, its positioning as an art form, the possibilities and the pitfalls of …