When we clap our hands in synchrony, feel the sadness of a friend, or match our attitudes to
peer norms, we align our behavior with others. We propose here a model that views …

We consider two distinct influences that drive conformity behaviour. Whereas informational
influences facilitate adaptive and accurate responses, normative influences bias decisions …

Humans tend to discount information that undermines past choices and judgments. This
confirmation bias has significant impact on domains ranging from politics to science and …

The pursuit of knowledge is a basic feature of human nature. However, in domains ranging
from health to finance people sometimes choose to remain ignorant. Here, we show that …

Dishonesty is an integral part of our social world, influencing domains ranging from finance
and politics to personal relationships. Anecdotally, digressions from a moral code are often …

A statement or action can be said to be manipulative if it does not sufficiently engage or
appeal to people's capacity for reflective and deliberative choice. One problem with …

A cutting-edge, research-based inquiry into how we influence those around us and how
understanding the brain can help us change minds for the better. In The Influential Mind …

Our attitude toward risk plays a crucial role in influencing our everyday decision-making.
Despite its importance, little is known about how human risk-preference can be modulated …

People often align their behaviors with group opinions, known as social conformity. Many
neuroscience studies have explored the neuropsychological mechanisms underlying social …

Interactions with conspecifics are key to any social species. In order to navigate this social
world, it is crucial for individuals to learn from and about others. From learning new skills by …