The discovery of place cells and head direction cells in the hippocampal formation of freely
foraging rodents has led to an emphasis of its role in encoding allocentric spatial …

Purpose The main purpose of this study is to analyze how consumers' visual attention to
wine label design correlates with their preferences. Accordingly, this study uses quantitative …

An understanding of the scientific principles underpinning the learning and execution of
fundamental and skilled movements is of central importance in disciplines across the sport …

Chances are, at some point when you're reading this, your eyes will move across the page
while your mind is elsewhere. This is likely true even if you really want to stay focused on …

Eye gaze patterns can reveal user attention, reading fluency, corrective responding, and
other reading processes, suggesting they can be used to develop automated, real-time …

What humans look at strongly determines what they see. We show that individual differences
in the tendency to look at positive stimuli are stable across time and across contents …

Sequences of eye movements during performance of a reasoning task has provided insights
into the strategies individuals use to solve that specific task; however, prior studies have not …

Second language learners' reading is less efficient and more effortful than native reading.
However, the source of their difficulty is unclear; L2 readers might struggle with reading in a …

Various cognitive and perceptual factors have been shown to modulate the duration of
fixations during visual exploration of complex scenes. The majority of these studies have …

During the decision-making process, consumers notice, inspect, and visually scan different
products. External characteristics of a product, such as design, packaging, label, and logo …