The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

In this research, we evaluate the effectiveness of the buying funnel as a model for
understanding consumer interaction with keyword advertising campaigns on web search …

In its widesr possible sense... a man's Self is the sum toral of all that he can call his, not only
his body and his psychic powers, but his clothes and his house, his wife and children, his …

Purpose–This paper aims to examine the prevalence and trend of experimental research in
hospitality and tourism. Hospitality and tourism researchers have long been encouraged to …

In Chinese culture, certain digits are lucky and others unlucky. We test how such
numerological superstition affects financial decision in the China initial public offering (IPO) …

There are many opportunities in everyday life to associate consumer products with success
or failure. For example, when a basketball fan drinks a particular brand of soda while …

This research explores how loyal customers, those who have invested relatively high
amounts of effort with a firm in the form of past purchases, respond to randomly determined …

Irrational or illogical beliefs are referred to variously as magical thinking, peculiar beliefs,
superstitious beliefs, and half-beliefs. We first distinguish the various terms according to their …

Promotional games are used frequently in retail stores and online. While prior literature has
focused on antecedents of promotional games, such as how individual differences induce …

The evidence supporting the protective effect of pre-COVID-19 corporate social
responsibility (CSR) on firm value during the COVID-19 pandemic remains vague. In times …