Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …
systematically and to carry out a comprehensive analysis of research in this emerging field …
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
This article presents a typology of the different ways in which consumers resist advertising,
and the tactics that can be used to counter or avoid such resistance. It brings together …
and the tactics that can be used to counter or avoid such resistance. It brings together …
Intention to use analytical artificial intelligence (AI) in services–the effect of technology readiness and awareness
Purpose The automation of services is rapidly growing, led by sectors such as banking and
financial investment. The growing number of investments managed by artificial intelligence …
financial investment. The growing number of investments managed by artificial intelligence …
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion …
K Hwang, Q Zhang - Computers in human behavior, 2018 - Elsevier
Marketers recognize digital celebrities' advertising power and effectiveness, making them
influential models of social media advertising. The concept of parasocial relationships may …
influential models of social media advertising. The concept of parasocial relationships may …
How smartphone advertising influences consumers' purchase intention
In the last decade, the use of smartphones has grown steadily. The way consumers interact
with brands has changed owing to the accessibility of internet connection on smartphones …
with brands has changed owing to the accessibility of internet connection on smartphones …
Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust
Mobile internet represents a breakthrough technology that has derived much attention from
mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA). 1 …
mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA). 1 …
Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective
Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …
Drawn upon a presence perspective and a process theory, this research aims to explore …
[图书][B] Electronic commerce 2018: a managerial and social networks perspective
This new Edition of Electronic Commerce is a complete update of the leading graduate
level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) …
level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) …
The effects of trait-based personalization in social media advertising
S Winter, E Maslowska, AL Vos - Computers in Human Behavior, 2021 - Elsevier
Advertisements in social media can be tailored to psychographic profiles based on
consumers' digital-trace data. An experiment (N= 936) investigated the conditions under …
consumers' digital-trace data. An experiment (N= 936) investigated the conditions under …