In this study we organize and analyze the literature on value co-creation in tourism and
hospitality. For this purpose, we conducted a systematic literature review with 298 articles …

Purpose This study analyses the dimensions of cocreation in on-site food-related activities.
Design/methodology/approach A systematic literature review was conducted in two …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

Travelers can enjoy a wide range of choices with the assistance of online review websites
such as TripAdvisor. Online reviews provided by customers are an important portion of …

Purpose This study aims to develop/test a model that examines the effect of service
innovativeness on customer cocreation, satisfaction, advocacy and behavioral loyalty intent …

Travel has become a synonym of living memorable and enjoyable experiences. Co-creation
centralizes tourists' role in the creation of value that results from the interaction with other …

Purpose The service industry has been facing many challenges connected to sustainable
practices and how they affect final consumers. This paper aims to explore the impact of …

This paper aims to investigate the underlying drivers of co-creation in food-and-wine tourism
experiences and, consequently, to explore how they might influence the level of tourists' …

This study examines the antecedents and consequences of value co-creation behavior in a
hospitality context. An online questionnaire with samples of hotel patrons in the United …

This paper examines the differences in consumers' risk perception when intending to
purchase travel online across Millennials and Baby Boomers. The proposed research model …