Impact of internal brand management on brand performance: an empirical investigation of fashion brand
M Aslam, SHM Gillani, M Usman, F Amjad… - Journal of Promotion …, 2023 - Taylor & Francis
Internal branding is becoming important in both academic and professional circles. Even
though internal branding is a relatively new phenomenon, but little attention has been paid …
though internal branding is a relatively new phenomenon, but little attention has been paid …
How to purchase an order from brick and mortar retailers during COVID-19 pandemic? A rise of crowdshipping
G Huynh, N Chung, T Phung - International Journal of Data …, 2021 - growingscience.com
This paper aims to determine factors that affect consumers' intention to re-purchase by
combining consumers' attitudes and satisfaction in mobile shopping via sharing economy …
combining consumers' attitudes and satisfaction in mobile shopping via sharing economy …
Introduction to the minitrack on crowdsourcing and digital workforce in the gig economy
The “gig” economy has been described as individuals engaging in contract labor
arrangements as a supplement or alternative to traditional employment. The rapid growth of …
arrangements as a supplement or alternative to traditional employment. The rapid growth of …
[PDF][PDF] Introduction to HICSS-54 Minitrack on Crowdsourcing and the Digital Workforce in the Gig Economy
The “gig” economy has been described as individuals engaging in contract labor
arrangements as a supplement or alternative to traditional employment. The rapid growth of …
arrangements as a supplement or alternative to traditional employment. The rapid growth of …