[图书][B] The science and art of branding
G Franzen, SE Moriarty - 2015 - taylorfrancis.com
This innovative work provides a state-of-the-art overview of current thinking about the
development of brand strategy. Unlike other books on branding, it approaches successful …
development of brand strategy. Unlike other books on branding, it approaches successful …
[图书][B] Integrated communication: concern, internal and marketing communication
M Vos, H Schoemaker - 2011 - books.google.com
Page 1 eleven international publishing 4th edition Integrated communication Concern, internal
and marketing communication Marita Vos and Henny Schoemaker Page 2 Integrated …
and marketing communication Marita Vos and Henny Schoemaker Page 2 Integrated …
A influência dos valores pessoais dos consumidores no efeito país de origem: um estudo com eletrodomésticos chineses
JME Giraldi - 2006 - teses.usp.br
Os estereótipos que as pessoas tendem a desenvolver com relação a outras pessoas e
países e, conseqüentemente, aos produtos fabricados nesses países, podem transcender …
países e, conseqüentemente, aos produtos fabricados nesses países, podem transcender …
A values inventory: Methods, results and marketing applications
J Oppenhuisen, D Sikkel - Journal of Customer Behaviour, 2003 - ingentaconnect.com
In this article we discuss the development of a values inventory in the Netherlands. We
describe the research procedures, as well the application of the values inventory as a …
describe the research procedures, as well the application of the values inventory as a …
[PDF][PDF] MASTERPROEF COMMUNICATIEWETENSCHAPPEN afstudeerrichting COMMUNICATIEMANAGEMENT
S Algoet - libstore.ugent.be
In het bijzonder ook mijn dank aan mijn contacten bij de FOD Binnenlandse Zaken, Dhr.
Olivier Maerens, Dhr. Michel Van Oversteyns, Mvr. Ophélie Boffa en Mvr. Nadia Beninni …
Olivier Maerens, Dhr. Michel Van Oversteyns, Mvr. Ophélie Boffa en Mvr. Nadia Beninni …
On studying semiotics in an externally oriented country: A critical analysis
E van Vulpen - 1993 - degruyter.com
In the Netherlands a report on the 1992 Urbino Semiotic and Marketing Seminar has been
published in Adformatie (Rohde 1992), the leading Dutch journal for the advertising …
published in Adformatie (Rohde 1992), the leading Dutch journal for the advertising …
[引用][C] A values inventory and value dimensions
J Oppenhuisen, D Sikkel - European Advances in Consumer …, 2002 - dare.uva.nl
A values inventory and value dimensions University of Amsterdam University of Amsterdam UvA
Terms of use Contact UvA-DARE (Digital Academic Repository) Home Advanced Search …
Terms of use Contact UvA-DARE (Digital Academic Repository) Home Advanced Search …
[引用][C] Een thesis schrijven is niet gemakkelijk. Het is een werk van lange adem waarbij je voor heel wat uitdagingen en problemen komt te staan. Deze …
M Vanlaer