There are many publications focusing on diverse aspects of marketing research for organic
products. However, so far there have been very few attempts to provide an overall synthesis …

In this article, we use survey data from Nigeria on consumers' preferences for organic
products to investigate the impact of ex‐ante hypothetical bias mitigation methods (Cheap …

Nigeria, the seventh most populous country in the world, is plagued by livelihood challenges
such as poverty and food insecurity, which are more pervasive among farming households …

Purpose This paper measures German customers' label-depending preference and
willingness to pay for organic and local food. Design/methodology/approach The sample …

Awareness about negative externalities generated by conventional farming is gaining
momentum with consumers around the world, opting for alternatively, namely organically …

Purpose–The differentiation that takes place in the Trinidad market only classifies tomatoes
on the basis of its size. Farmers in many countries have been making an effort at agronomic …

Food safety as a credence food attribute potentially leaves room for adverse selection
arising from information asymmetry between consumers and suppliers. To mitigate this …

Promotion and sale of organic products require particular approach to introduce customers
about the branding, packaging and advantages in comparison to conventional products. The …

An awareness of the dangers of chemicals contained in food could potentially have led to a
significant increase in demand for organic food in Indonesia. Yet the demand for organic …

The identification of the market potentials of organic products is important in the drive
towards a sustainable agricultural development in sub-Saharan Africa (SSA). However …