Gerçek ve potansiyel müşterilerle iletişim kurmayı amaçlayan pazarlama karması
bileşenlerinden tutundurma, küreselleşme ve teknoloji ile oluşan değişim ve gelişimler …

Abstract The American Dream is a well-researched concept, but what would be its
equivalent for Mexico? We investigate the Mexican Dream for young adults (25 to 35 year …

El objetivo de este trabajo fue evaluar la estrategia de comunicación integral de
mercadotecnia realizada en el Centro Nacional de Electromagnetismo Aplicado …

Este texto pretende analizar y comparar la economía creativa (CE) con el desarrollo
humano sostenible (DHS) de manera a establecer algunas potenciales convergencias y/o …

Effective communications of the company are one of the main conditions for its
competitiveness on the modern market. Its relevant application and management causes …

The rise of advanced technology, Internet and information and communication technology
(ICT) not only has facilitated the changing consumer behaviour but also enable …

The thesis relates the 'creative economy'with the 'sustainable human development', tracing a
parallel between economic growth (eg GDP) and human development (eg HDI). The aspect …

The global competition amongst cities necessitates the need for cities to brand themselves.
The practice of city branding is growing, with many cities pioneering unique ways to build …

Marketing over time has become the meeting place for retailers and consumers. Using
online marketing, the world expects tourism-related sales to continue to grow. Using the …

Marketing over time has become the meeting place for retailers and consumers. Using
online marketing, the world expects tourism-related sales to continue to grow. Using the …