Thinking outside the 'box': A discussion of sports fans, teams, and the environment in the context of COVID-19

B Mastromartino, WJ Ross, H Wear, ML Naraine - Sport in Society, 2020 - Taylor & Francis
In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

[HTML][HTML] Affective outcomes of membership in a sport fan community

B Mastromartino, JJ Zhang - Frontiers in psychology, 2020 - frontiersin.org
In this mini-review, we shed light on the important, yet under researched topic area in sport
management–understanding the role that emotion plays for members of sport fan …

Sport fan consumption: Contemporary research and emerging trends

LM Johnson, WHW Chou, B Mastromartino… - … of Research on the …, 2020 - igi-global.com
Sports fans are individuals who are interested in and follow one or more sports, teams,
and/or athletes. These fans reinforce their identity as a fan by engaging in supportive and …

[HTML][HTML] Influence of consumer interaction and community relationships on value co-creation willingness: a mediation model of Chinese sports brands

X Jiang, B Mastromartino, Q Yang, J Zhang, JJ Zhang - Sustainability, 2022 - mdpi.com
Existing research reveals the significance of understanding consumer interactions as an
increasingly important determinant of sports consumption behaviors; yet, few studies have …

Sport and the Pandemic

PM Pedersen, BJ Ruihley, B Li - … on Covid-19's impact on the …, 2021 - api.taylorfrancis.com
This book takes a close look at how the sport industry has been impacted by the global
coronavirus pandemic, as entire seasons have been cut short, events have been canceled …

[HTML][HTML] Generation Z and Millennial esports gamers' perceived toxicity risk and game brand loyalty: moderated mediation effects of brand identification, self-efficacy …

K Chang, HW Lee, G Bennett - Young Consumers, 2024 - emerald.com
Purpose The rampant toxic gaming environment in most major esports games has become a
challenge in maintaining gamers' loyalty to the game. Guided by the theory of stress and …

Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications

B Mastromartino, JJ Wang, DW Suggs… - Communication & …, 2022 - journals.sagepub.com
Through developing the Sport Fan Sense of Community (SFSC) scale, this study examined
the factors that would constitute a sense of membership in a sport fan community, the impact …

COVID-19 and sports fans: Examining the pandemic's impact on need fulfillment and psychosocial outcomes

JM Simmons, PJ Stensland… - Managing Sport and …, 2024 - Taylor & Francis
ABSTRACT Rational/Purpose: In March 2020, the sports world came to a standstill as
COVID-19 spread across the globe. Sport fans were among the industry stakeholders most …

Growth in sport media and the rise of new sport fandom

A Kim, TY Qian, HW Lee, B Mastromartino… - … perspectives on media …, 2020 - igi-global.com
Most aspects of life in contemporary societies permeate and are reciprocally influenced by
the media. Sports are no exception. Each has influenced and depended on the other for its …

Skating in the Sun: Examining identity formation of National Hockey League fans in sunbelt states

B Mastromartino, DL Wann… - Journal of Emerging …, 2019 - journals.library.brocku.ca
Abstract As the National Hockey League (NHL) has made concerted efforts in recent years
to expand into the Sunbelt region of North America, its teams still face tremendous …