This paper reviews and assesses previous research concerning the ending of exchange
relationships. In recent years, the different aspects of ending, for instance exiting a …

The goal of this study is to develop and test a conceptualization of sales call anxiety (SCA)
on the basis of current insights from the cognitive approach to social anxiety. Sales call …

Purpose–To assess the patterns of market orientation within the small business sector.
Design/methodology/approach–After a pilot study involving interviews with owner …

Purpose This article evaluates the effect of technostress due to implementation of sales
technologies on sales professionals in terms of changes in job satisfaction and role stress …

This article develops and applies a conceptual analysis method (CAM). The CAM is a critical
reflection on multiple definitions and descriptions of concepts and terms all used to refer to a …

This research examines the application of positioning strategies of retail service firms in
Texas. Four in-depth qualitative case studies and covert observation methods provide …

Presents an assessment of the marketing practices among African and Caribbean small
businesses in London. Findings reveal the patchy application of an adapted market …

Entwicklung beigetragen und mir das wissenschaftliche Rüstzeug und die Motivation ftir
eine Reihe von Veröffentlichungserfolgen vermittelt hat. Mein großer Dank gilt auch Prof. Dr …

In spite of the importance of positioning in advertising research and practices and the
documented assertion that positioning positively affects profitability and long-term success of …

As much as 94% of all sales effort results in outcomes that can be perceived as denoting
failure. This article presents findings from a systematic review of literature which identifies …